Referenced from : http://news.cnet.com/8301-1023_3-57610443-93/the-preview-is-over-instagram-ads-are-here/
On Friday November 1st, Instagram began to unroll its update to include advertising in users' feeds. The company hopes that users will enjoy the advertisements, which will start out with a sponsored Michael Kors image. Viewers will then be able to provide feedback on the image or click to hide it. Although parent company Facebook has not said when, advertisements by companies such as Adidas, Levi's, and Macy's will begin to appear in users' feeds at some point in the future. It is important that these ads are not intrusive enough to drive away users, as Facebook needs to be able to monetize Instagram if it hopes to make up the costs of its $1 billion acquisition of the company
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