With all the news about Google's stock rising above $1000, people don't seem to notice falling advertising prices, which troublesome to many companies that rely on ad revenue, including Google. Despite falling prices, Google still controls a large amount of the market share, making it less vulnerable than its competitors. Google's dominance in the market is impressive. Now with the increase in the number of mobile advertisements (which is why prices are falling), Google still does well because of the sheer volume of ads on its services. Although Google has nothing to worry about for now, competitors may find themselves struggling to keep up in the future.
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